The Impact of RCS & AI on Inactive Subscribers
In the ever-evolving landscape of digital communication, SMS has been the old, reliable workhorse, chugging along and delivering our messages without much fanfare. But let’s be honest, it’s a bit like sending a carrier pigeon in the age of supersonic jets.
Enter RCS (Rich Communication Services) - our supersonic jet in this analogy - and when you toss AI (Artificial Intelligence) into the mix, you’ve got yourself an unbeatable duo that can re-energize your subscriber list quicker than a double espresso on a Monday morning.
The Magic Behind RCS & AI
So, why the sudden need for RCS & AI? Well, with the average open rates of SMS hovering around a whopping 98% and email at a mere 20%, it’s clear we’re on to something special. But, as anyone who has received a text from their bank already knows, there’s a lot left to be desired in terms of engagement. That’s where RCS and its rich media capabilities (videos, GIFS, and any interactive elements) promise to transform your mundane notifications into engaging conversations. Throw some AI magic into the mix to make these messages not only look great but actually know what you want, when you want. And there you have it – the magic of combining RCS and AI to deliver incredibly personalized messages right to your customer’s phones.
The New Kid on The Block: RCS
Meet RCS: the cool, hip older sibling to our traditional SMS – capable of doing everything SMS can, but with a little more flair and a lot more capabilities. And AI is the brainy best friend who knows you so well that it predicts you will run out of your favorite snack by Friday and conveniently reminds you to place another order. Even cooler? AI doesn’t just personalize; it converses. Integrating AI with RCS means your business can have automated conversations with its subscribers that feel as natural as chatting with a friend.
Resurrecting the dead (subscribers, that is.)
The goal here is to reactivate those subscribers who’ve ghosted you harder than someone after an awful first date. It’s not enough to simply say “hey, remember us?” You need to make them feel special, understood, and, frankly, intrigued. And how exactly do RCS and AI sync to re-engage your long lost subscribers? It’s simple: making messages that are impossible to ignore.
- (Hyper)-personalize your messages: We’re not talking your typical robotic “Press 1 for Yes” texts. Yawn. AI segments your audience based on their past behaviours and preferences and sends them RCS messages that resonate on a personal level. For instance, “Saw you checking out those blue sneakers last week, guess what? They’re now 25% off!”
- Interactive content: It’s time to leverage the entire multimedia spectrum at your fingertips: polls, quizzes, and even simple games can re-engage your subscribers by making them active participants with your brand as opposed to passive receivers.
- Timely reminders and offers: sometimes timing truly does matter; and this, my friends, is one of those cases. AI is able to predict the optimal times to send messages and craft content that is likely to trigger a positive response. A neighbourhood Italian restaurant, for example, might send a complimentary dessert offer, but only on Tuesday evenings when you typically enjoy their pasta specials.
The Future is Bright (and highly engaging)
The key to reactivating your subscribers is to keep the conversation interesting. No one likes a one-sided chat, so consider RCS and AI tools as your allies in crafting engaging narratives. The trick is to blend technology with a personal touch, ensuring each message builds rapport that feels more like a dialogue between friends rather than a company broadcasting messages.
RCS and AI are transforming business communication, turning inactive contacts into re-engaged customers. So, as you embark on this journey, remember: keep it fun, keep it interesting, and most of all, keep it personal.
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